Seattle, washington

Designer

Hola

I am Ana Sofía

A multidisciplinary designer who likes to create user centric experiences and solutions following the design thinking and empathizing. When I am not climbing trees, I create art and design in both digital and physical worlds.

Process

My design thinking

Through empathy and good research, I develop the design concepts. My design thinking process is: research, brainstorm, sketch/wireframe, test, iterate, test, and finalize with production. I express my ideas through 2D and 3D concepts.

strategy

Product definition

By understanding the business needs, strategy, and the problem they are trying to address, one can start defining the product's direction.

discovery

Discover the user's needs

Researching and analyzing the user's pain points and user's needs will help direct what kind of over all user experience will be most valuable.

ideate

Create concepts

I create multiple concepts and "seinfieliding them". Through collaboration, which brings multiple perspectives together, one can make better design decisions.

prototype

Validate design

By prototyping the best design solution, I conduct usability tests. After discovering the user's feedback, I iterate on the concepts accordingly and hand it off to development.