I am Ana Sofía
A multidisciplinary designer who likes to create user centric experiences and solutions following the design thinking and empathizing. When I am not in a work computer, I create art and design in both digital and physical worlds, dance, hike, and travel.
My design thinking
Through empathy and good research, I develop the design concepts. My design thinking process is: research, brainstorm, sketch/wireframe, test, iterate, test, and finalize with production. I express my ideas through 2D and 3D concepts.
By understanding the business needs, strategy, and the problem they are trying to address, one can start defining the product's direction.
Discover the user's needs
Researching and analyzing the user's pain points and user's needs will help direct what kind of over all user experience will be most valuable.
I create multiple concepts and "seinfieliding them". Through collaboration, which brings multiple perspectives together, one can make better design decisions.
By prototyping the best design solution, I conduct usability tests. After discovering the user's feedback, I iterate on the concepts accordingly and hand it off to development.